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Deputy editor (Mat Cover) (London, , GB)

Burberry

 -
London - UK
Full-Time Job Apply Method - External site
Posted Date - January 20, 2020 Expiry Date - N/A
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Job Description
  • INTRODUCTION

    Founded in 1856 by Thomas Burberry, Burberry is a global luxury brand with a distinctly British attitude. We are a global business with an extensive network of both owned and franchised stores across EMEIA, Asia Pacific and Americas. We are digital pioneers, and innovative technology underpins every aspect of our business, from product design to distribution and marketing. We believe that modern luxury means being socially and environmentally responsible; this mindset is core to our business and key to our long-term success.

    JOB PURPOSE

    Reporting to the Director of Content, the Deputy Editor is responsible for editing content and concepting engaging and creative stories across 10+ Burberry social platforms, Burberry.com, email, gaming, Burberry Beauty, the Burberry App and UX copy.


    RESPONSIBILITIES

    The Deputy Editor will work closely with the creative media department, brand experience team, product and digital marketing leads, events and beauty teams to create compelling campaign narratives and storytelling. Reporting to and working with the Director of Content ensuring the most creative, consistent and engaging daily and weekly content is showcased across each platform.



     



    Social media:



    Review, edit and be accountable for all social media copy written by the social media writer – including planned content, large scale social innovations and reactive content.



     



    React to Burberry and cultural events, working quickly and on some weekends and evenings to deliver content.



     



    Beauty:



    Create / edit and be accountable for all Burberry own-channel beauty copy, managing beauty freelance writers and working closely with our licensing partners (COTY BEAUTY) to review all content created by them – ensuring consistency and correct TOV.



     



    Burberry.com / email:



    Brief all home page designs – working to align marketing, creative and merchandising priorities. Brief writers and edit all brand



    Edit all landing page copy and concept, review and create engaging, clear and innovative Burberry.com experiences, collaborating with digital designers and marketing teams to establish key stories.


    PERSONAL PROFILE

    The ideal candidate will have 8+ years writing experience and a solid knowledge of editing across multiple platforms – including social media channels such as Instagram, Line and We Chat, managing a variety of projects and deadlines at once. You will be confident in presenting ideas and concepts to senior stakeholders and a quick problem solver, able to switch seamlessly from reviewing or concepting editorial content for a new product launch on Burberry.com to developing the tone of voice for a new beauty campaign, or social launch.


 

About Burberry
Founded in 1856, Burberry today remains a quintessentially British brand, with a closely connected, creative thinking culture at its heart. Burberry believes that to be a great brand it must also be a great company and constantly leverages the energy of its culture. Headquartered in London, the brand has built a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.
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