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Senior Specialist CTC adidas (Istanbul, 34, TR)

adidas Group

Istanbul - Turkey
Full-Time Job Apply Method - External site
Posted Date - November 26, 2020 Expiry Date - N/A
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Job Description
  • Purpose:

    <span style=\"font-family:\"Times New Roman\",serif\">Drives local short and medium-term objectives for the respective category. Implements Global&Hub GTM strategies in a locally relevant way, considering different consumer needs and distribution channels. Drives cross-functional marketing execution. Provides clear and relevant commercial input in terms of local consumer needs, market particularities, and channel needs. Collaborates regularly with global and hub counter parts to identify business opportunities in the market and to maximize net sales and profitability (within global and hub strategic parameters)

    Key Responsibilities:


    • <span style=\"font-family:\"Times New Roman\",serif\">Driving category business success across all KPI’s through execution category plan global-local. Developing a dynamic category GTM plan considering di­fferent consumer needs and distribution channel in the marketplace.

    • <span style=\"font-family:\"Times New Roman\",serif\">Responsible for delivering a complete local range plan for the respective category (product, product communication tools, product prices, activation tools, RID, forecasts, local prices, range size, cancellation, re-phasing, ABOs and Marketing support where necessary etc.) by balancing both brand and commercial considerations and supporting the business strategy of the channels and supports the sell-in process to all stakeholders.

    • <span style=\"font-family:\"Times New Roman\",serif\">Manage and implement definition tools and drive conclusive competitive analysis to influence pricing considering the competition. Provide pricing inputs to the range architecture framework.

    • <span style=\"font-family:\"Times New Roman\",serif\">Delivers profitability of the respective categories by managing pricing, margin efficiency, FOBs and product category mix.

    • <span style=\"font-family:\"Times New Roman\",serif\">Drives the GTM for the respective categories and supports CTC function by aligning with BA/Omni team on Marketing plans, communication tools, activation tools, marketing support

    • <span style=\"font-family:\"Times New Roman\",serif\">Analyses the sell-through performance of the categories and contributes to the strategic planning based on the analysis. Tracks category selling performance, and proposes action plans when necessary to drive sales and improve respective categories KPIs.

    • <span style=\"font-family:\"Times New Roman\",serif\">Ensures has the proper tools to implement (and to adapt locally where necessary.) the GTM strategies successfully and to have the correct level of support during the implementation

    • Assists Manager CTC adidas in preparing and analyzing reports by providing and consolidating data and by using analytical skills and know-how.


    <span style=\"font-family:\"Times New Roman\",serif\">KPIs:

    • <span style=\"font-family:\"Times New Roman\",serif\">Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)

    • <span style=\"font-family:\"Times New Roman\",serif\">Net Sales, GIM%, Share of Category, Gender

    • <span style=\"font-family:\"Times New Roman\",serif\">Orderbook Development

    • <span style=\"font-family:\"Times New Roman\",serif\">Range size and efficiency (incl. overlap)

    • <span style=\"font-family:\"Times New Roman\",serif\">Local Production / SMU / Early Launch efficiencies     


    <span style=\"font-family:\"Times New Roman\",serif\"><span style=\"font-family:\"AdihausDIN\",sans-serif\">Knowledge, Skills and Abilities<span style=\"font-family:\"AdihausDIN\",sans-serif\">:

    • <span style=\"font-family:\"Times New Roman\",serif\">Strong analytical skills

    • <span style=\"font-family:\"Times New Roman\",serif\">Strong interpersonal skills (e.g., relationship management, collaboration, creativity, confidence and facilitation)

    • <span style=\"font-family:\"Times New Roman\",serif\">Strong cross functional experience, across merchandising, category management, brand and sales

    • <span style=\"font-family:\"Times New Roman\",serif\">Structured, organized and process orientated

    • Excellent presentation skills

    • <span style=\"font-family:\"Times New Roman\",serif\">Fluent in written and spoken English is a must.



    <span style=\"font-family:\"Times New Roman\",serif\">Requisite Education and Experience / <span style=\"font-family:\"AdihausDIN\",sans-serif\">Minimum Qualifications:

    • <span style=\"font-family:\"Times New Roman\",serif\">University degree in business, ideally with marketing and sales focus or equivalent professional experience

    • <span style=\"font-family:\"Times New Roman\",serif\">3 years of Category Management/ Ranging/ Merchandising Experience ideally in sporting goods, fashion or other youth culture brands

    • <span style=\"font-family:\"Times New Roman\",serif\">Strong presentation/communications and influencing skills IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced.


About adidas Group
For over 80 years the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products. Products from the adidas Group are available in virtually every country of the world. Our strategy is simple: continuously strengthen our brands and products to improve our competitive position and financial performance.
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