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Market Research Senior Specialist (Cairo, EG)

Etisalat Misr

Cairo - Egypt
Full-Time Job Apply Method - External site
Posted Date - February 16, 2020 Expiry Date - N/A
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Job Description
  • Supporting segments in the decision making process in providing the voice of the customer in terms of product design, pricing and mechanism in products related to Marketing consumer segments.

    • Mastering the research tools (Questionnaire Writing- Checking FW Data accuracy- Reporting).

    • Managing agency deliverables, timelines and quality of data/work while building relationships with the agencies to reach the best business model (being business partners).

    • Interacting and communicating with the marketing segments regarding  the briefs/Research objectives  and project deliverables

    • Forming clear commercial opinion based on on-going body of high-quality analytical insights in order to derive strategic meaning and implications. The outcome is set of actions and recommendations to the different commercial segments, strategy teams & management.

    • Proactively working on new initiatives to ensure the best levels of market understanding and connectivity between the marketing segments and the end customers, understanding their current needs as well as market trends to deliver on them.

    • Continuously supports marketing consumer segments with decision making with sound recommendations based on customer feedback qualitatively and quantitatively.

    • Pre-launching testing and giving recommendations on major launches, and measure their performance on various KPIs and recommend needed enhancements as well as recommending the relevant potential target.

    • Post evaluation and tracking platforms evaluation of Tariffs/products across KPIs, satisfaction, usage and awareness of platform specifications.

    • Providing business owners with clear description and profiling of tariff/platform users


    Qualifications Essential

    • Bachelor degree in Business Administration or Economics

    • Minimum of 1 to 2 years of experience

    • Previous experience in similar position in multinational company

    • Ability to communicate persuasively and effectively in verbal and written communication

    • Ability to work well independently and as part of a multi-disciplinary team where organization prioritization and sound judgment skill are essential

    • Excellent computer skills, and advanced MS excel is required

    • Advanced analytical skills

    • Excellent in Arabic & English

    • Advanced presentation & negotiations skill.

    Qualifications Desirable

    • MBA

    • Telecom background is a plus

    • Understanding sales, marketing & communication dynamics.


About Etisalat Misr
Etisalat Misr is a subsidiary of Etisalat group with total presence in 16 countries across Africa, Middle East and Asia. Etisalat group entered the Egyptian market and commercially launched in May 2007.

Etisalat Misr achieved technology leadership by introducing for the first time to the Egyptian market a host of 3.5G services, such as video calling, mobile TV, mobile broadband internet and data services. Today, Etisalat Misr’s product and service portfolio is covered by high quality 2G and 3G network covering and serving 99% of the inhabited areas in Egypt. Etisalat Misr also provides international services, and its customers enjoy competitive international rates to all destinations around the globe, complemented by offering fixed internet services to customers at home and on the move. Etisalat believes in innovation and under the slogan “A New Day A New idea” customers are provided by daily below the line campaigns and promotions. Also Building on young population Etisalat is focusing and addressing the youth segment demands in the Egyptian market.

Community is of high priority for Etisalat Misr with a rich CSR program that includes Etisalat Origin which aims in raising Healthy Children with Safe Households Water.

Etisalat Misr employees are the reason behind the success of the company and are at the heart of what we do, Investing in employees through providing professional and personal development programs to guarantee their satisfaction. All Etisalat Misr employees are one proud and caring family focused on achieving Etisalat presence in the Egyptian market.

Etisalat Misr from launch to date has maintained technology leadership and serves millions of customer across Egypt with the best quality of products and services making it a market leader in the telecom industry in Egypt and aiming to “Become the brand of choice in the Egyptian telecom market”.


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