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Acquisition Supervisor Enterprise Marketing (Cairo, EG)

Etisalat Misr

Cairo - Egypt
Full-Time Job Apply Method - External site
Posted Date - February 17, 2020 Expiry Date - N/A
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Job Description
  • Role Objective:

    ·         Develop Marketing plan to achieve KPIs of Enterprise Gov segments

    ·         Execute acquisition & base development initiatives of the Gov segment marketing plan

    ·         Develop special customized offers to acquire/fully churn Gov accounts

    ·         Achieve Gov segment’s Gross Adds, Net Adds, ARPU and Revenue Targets


    Main Responsibility:

    ·         Develop new value propositions/promotions to achieve the set targets of the Large segment and produce the related concept presentation, research and MarCom briefs, IVR and website content, Qs and As document and training material as well as develop the related business case assumptions and projections.

    ·         Train corporate sales and corporate customer care team on all enterprise segment offering and any new value proposition..etc.

    ·         Understanding and analyzing our Enterprise Gov segment base, revenue and ARPU trends and figures.


    value customers.

    ·         Creating promotions to develop Gov base customers Usage and ARPU.

    ·         Attend UAT and ensure best in class customer experience in launched value proposition

    ·         Handle customized offers requested by sales (corporate accounts)

    ·         Handle all RFQ of bids handled by the group/Etisalat Digital.

    ·         Develop content of sales toolkit and any merchandising materials.

    ·        Develop post-launch analysis to each value proposition to measure performance against projections

    ·         Participate in preparation of enterprise segment annual marketing plan.

    ·         Participate in developing the monthly sales gross adds target and its related rate plan split

    ·         Prepare regular and up to date comparative analysis to competition offerings and come up with needed recommendations.

    ·         Working closely with all concerned functions during any project or new launch, such as Pricing team, PMO, P&S team, CCC….etc, and providing them with all the required details and solutions, to assure proper, complete launch and on time.

    • Responsible for handling any bid in the government sector to secure Etisalat market share growth.

    Essential Qualifications and Experience

    ·         Educational Background: Economics, Business Administration, Applied Math or Engineering

    ·        Minimum of 3-4 years’ experience in the Telecom industry “Marketing, Pricing, Insights or Finance are preferred”

    ·         Relevant experience in the Enterprise sector will be an asset

    ·         Excellent computer skills specially Microsoft Office “Excel, PowerPoint and word”

    ·         Perfect analytical and presentation skills.

    ·        MBA is a plus

    • Excellent English & Arabic “Reading, Writing and Oral”

    ·         Strong analytical skills

    ·         Good presentation skills

    ·         Perfect negotiation skills


About Etisalat Misr
Etisalat Misr is a subsidiary of Etisalat group with total presence in 16 countries across Africa, Middle East and Asia. Etisalat group entered the Egyptian market and commercially launched in May 2007.

Etisalat Misr achieved technology leadership by introducing for the first time to the Egyptian market a host of 3.5G services, such as video calling, mobile TV, mobile broadband internet and data services. Today, Etisalat Misr’s product and service portfolio is covered by high quality 2G and 3G network covering and serving 99% of the inhabited areas in Egypt. Etisalat Misr also provides international services, and its customers enjoy competitive international rates to all destinations around the globe, complemented by offering fixed internet services to customers at home and on the move. Etisalat believes in innovation and under the slogan “A New Day A New idea” customers are provided by daily below the line campaigns and promotions. Also Building on young population Etisalat is focusing and addressing the youth segment demands in the Egyptian market.

Community is of high priority for Etisalat Misr with a rich CSR program that includes Etisalat Origin which aims in raising Healthy Children with Safe Households Water.

Etisalat Misr employees are the reason behind the success of the company and are at the heart of what we do, Investing in employees through providing professional and personal development programs to guarantee their satisfaction. All Etisalat Misr employees are one proud and caring family focused on achieving Etisalat presence in the Egyptian market.

Etisalat Misr from launch to date has maintained technology leadership and serves millions of customer across Egypt with the best quality of products and services making it a market leader in the telecom industry in Egypt and aiming to “Become the brand of choice in the Egyptian telecom market”.


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